Etruscan Essay Example | Topics and Well Written Essays - 750 words

Etruscan - Essay Example This paper additionally noticed the significant commitments of the Etruscans to the improvement of the Roman culture. The Etruscans have complex internment services. This may imply that they had solid convictions that a piece of the spirit stayed with the body or the body is significant for the eternal life. They likewise performed incineration and remains are kept in adorned urns. (Secretive Etruscans) As an indication of the Etruscans' solid conviction about death, they brightened burial chambers and urns to make them look like cabins or houses. By doing this, they accepted that the lives of the dead would be drawn out (Columbia Encyclopedia). Beside this, the Etruscans likewise utilized internment functions as a typical subject of their artistic creations and other works of art. Specialists saw that feasts are the standard topic in Etruscan workmanship. They feel this may have two sided connotation since the feast is a fundamental piece of memorial services. The Etruscan memorial service functions included the bubbly dinner which incorporated the family members of the perished. At this meal, the Etruscans accepted that the soul of the person who kicked the bucket would join in. (Secretive Etruscans) In contrast to most human advancements in the antiquated occasions, sexual orientation imbalance appeared to not have been entirely prominent in the Etruscan culture (Hooker). ... They likewise raise all the children that are brought into the world paying little mind to who the real dad is. (Strange Etruscans) The Etruscans' demeanor towards sexual orientation jobs or the equity of people is showed in their specialty. For example, artworks highlighted rich gatherings wherein the two people were engaged by performers and artists while being held up upon by workers. Other artistic expressions additionally have the two people as the fundamental topic like the earthenware stone coffin cover figures of a man and lady, a couple, partaking in a comfortable second together. (Puzzling Etruscans) Romanisation of the Etruscans Etruria was assaulted by Rome starting 498 BCE and went on until 264 BCE when Etruria was totally prevailed. In contrast to its different triumphs, Rome was progressively accommodating for the Etruscans. This might be ascribed to the way that the Roman progress was significantly impacted by the Etruscan culture as would be talked about in the accompanying area. (Baffling Etruscans) With the passage of the Roman winners, the Etruscan language and religion were bit by bit disintegrated. The long procedure of romanisation cleaned the Etruscan culture off the old world. (Strange Etruscans) Etruscans' Contribution to the Roman Culture As stressed, the Etruscans have extraordinarily affected the Romans. As far as craftsmanship, the Etruscan workmanship is essentially involved model in earth and metal, fresco burial place painting and fine ceramics displaying nearby components and reflects Etruscan strict convictions (MSN Encarta). This kind of craftsmanship was exceptionally powerful on the Roman Art (Encyclopedia Britannica). The Etruscans additionally propelled famous craftsmen like Alberto Giacometti with their

How does the internet affect the international strategy Use Porter's 5 Essay

How does the web influence the global methodology Use Porter's 5 Forces and tell how web shape and change the busine - Essay Example Most organizations in the cutting edge business condition have executed a few or the other type of Internet apparatus into their business tasks. While a few ventures confronted a significant transformation while developing into an e-business work, others may have appreciated an edge of this innovation before the utilization of the Internet got inescapable to the current degree. (Kotler, 1997; Rainer, 2009) Internet makes monetary incentive for business either by making new enterprises, for example, online closeouts and advanced commercial centers, or by reconfiguring existing ventures through diminished correspondence costs, simpler exchanges and quicker data dispersal. In spite of the fact that inventory retailers and cost free numbers have been consistently there, the web gives an increasingly proficient mode to arrange items and administrations. For example, separation learning has been common in the training segment for quite a long time with just about a million understudies sel ecting yearly for different correspondence courses. In any case, a changed and ad libbed form of separation learning is E-College. It is a full-specialist organization that works in a joint effort with numerous colleges and distributes their courses over the web and works the conveyance arrange for an expense. The benefit of a business is impacted by the web dependent on two principle factors-industry structure and upper hand. While the previous decides the productivity of a normal contender, the last grants the ability to beat a normal contender. (Castells, 2003; Chadwick, 2009) In today’s fast pace of mechanical change in business condition, modern examination turns into even more significant. The auxiliary engaging quality of an industry, regardless of whether old or new, is represented by five powers of rivalry. These powers, then again known as Porter’s Five Forces, are existing contention among contenders, danger of substitutes, boundaries to new participants, ba rtering intensity of providers and haggling intensity of purchasers. In spite of the fact that the idea of the five powers changes across ventures, the productivity of an undertaking despite everything depends of these. Because of the variable idea of the five powers, it is hard to reach any broad inference about the effect of the web o business condition. Be that as it may, some prevailing patterns can be construed through an assessment of a wide scope of ventures where the web assumes a crucial job. The greater part of the enterprises show a positive pattern inferable from the extension of business sectors, improved position contrasted with rivals and new channels to connect with clients. (Watchman, 1979; 2008; Karagiannopoulos, 2005) However some negative effects of web on organizations have likewise been in picture. It empowers the purchasers to have a simple access to data about items and administrations, in this manner fortifying their dealing power. It helps in development of new substitutes because of birth of new ways to deal with addresses costumers’ issues. By decreasing the requirement for a set up deals power or association to existing channels, it evacuates hindrances to section. It breaks up geological outskirts and grows the topographical market, carrying more organizations into rivalry with one another. The expansion in fixed costs, going with the positive decrease in factor costs, prompts the advancement of dangerous value rivalry among the current business rivals. (Seybold, 1998; Angell, 1994) The intrinsic conundrum is that the advantages offered by the web grow the market through decreased operational costs, upgraded

Human Resources Resume Examples, Template Complete Guide

Human Resources Resume Examples, Template Complete Guide Being an HR is a mighty profession these days, as you practically decide who gets the job, and which candidate is eliminated because he or she simply doesn’t fit the company’s business philosophy.A recruiter has the tricky task to listen and analyze the candidate and determine how suitable one is for the position.It sounds so simple until the moment comes to switch the positions. Okay, maybe switch is not the adequate word, but let’s say we have two HR sitting across each other.One of them is on his/her position, interviewing YOU who applied for a position of HR in that company.As tricky as it sounds when being on an interview in the role of a candidate, even the most professional recruiters have all the common fears that people usually have when applying for a job.It’s so natural because no matter how experienced you may be in interviewing other people, it simply doesn’t guarantee that you will have the same level of freedom or eloquence when you are the one looking for th e job.Fear not, because guides like ours are meant to help you deal with those insecurities and give you the right direction on how to make the perfect resume for human resources.Creating a good and attractive CV and cover letter which will make you stand among the crowd doesn’t have to be a complicated task if you have our instruction manual on how to ace it.Stay with us, because we want to show you how to write a perfect resume for HR and help you get that job which drew your attention. Of course, your working experience, skills, knowledge, and talents are the main ingredients for success, but knowing how to organize and articulate boost the chanced significantly.Did you know that numerous companies use some application or program that automatically filters all the resumes? Of course, you did, you’re an HR- that’s EXACTLY what you do as well!But, you probably assume that there must be some useful tricks which can minimize the chances that your CV gets eliminated even before the human eye gets the chance to read it.Your intuition is right, and our guide here offers numerous solutions on how to make your resume “filter-friendly”. Find out how to boost your chances to beat the competition!  Human Resources Resume Examples Right Human Resources Assistant Resume Sample Right Create your own resumeNow that you have two practical examples of how your resume should look like when youre applying for the position of either HR assistant or manager, we can get down to next step-learning how to make the BEST HR CV!Being an HR yourself, you probably know all the aspects most job recruiters pay attention to, but in case something simply slipped off your mind- our guide will help you improve and enhance your resume.We shall now go through each section step by step, ensuring that you will do it correctly. Our thorough instruction manual features the necessary knowledge on how to write the proper format of the HR resume.Feel free to use our resume templates.Being convenient and practical, they allow you to change or add any section you want with a single click.Is there a better and more efficient way to adjust the resume so that it meets the demands for the specific job advertisement?Our highly-adjustable resume templates are designed to make your quest for the idea l job as less stressful as possible.ULTIMATE GUIDE ON WRITING THE PERSONAL INFO SECTION FOR HUMAN RESOURCES RESUMEWhatever is the specific profession, the beginning of every resume is more or less the same.The first part usually includes your personal information. Data that are usually mandatory to write include as full name, phone number, e-mail, and address.As for additional information, don’t feel obliged to write something too private (such as personal or bank ID, marital status and similar) or something that will make you feel uncomfortable. You decide which data you want or do not want to include in your CV.One of the details that you need to pay special attention to is the e-mail address you list in your resume. Being an HR yourself, you probably roll your eyes when you see something inappropriate or silly instead of formal address.So, if that is what you would like the potential candidates to write, do it yourself as well. If you haven’t got an address that sounds profes sional and formal, well, create it. It takes just several minutes, but it makes a huge difference.Here’s a practical example:margaret.stevenson@gmail.com RightMaggie_Queen_777@gmail.com WrongThe same rule applies to your full name. What your future employer wants to know are your REAL full name, not nicknames, alias names, and pseudonyms.Those are huge no-nos for resumes, so avoid them at any cost or you risk being eliminated for sounding childish.Margaret Stevenson Right Maggie Stevenson WrongWhen it comes to the listing profession, if possible, avoid generic and broad expression. Since there are numerous fields and positions where HRs are required (trainee, assistant, manager, director), it’s important to be specific. Give the recruiter t a precise definition of your field of expertise.One of the options is to choose to write your actual profession, the subject you’ve graduated on or the topic of your master thesis. The other is to write the title from your previous job. If you have just graduated and have no experience, you can even write “entry-level” or “junior” in front of the main title (HR in this case).Here’s a practical example:Human resources assistant RightHuman resources WrongIf you consider adding a link to some social media to your resume, opt for LinkedIn.This represents an extension to your resume where the potential employers can get more information about you if your CV drew their attention.Do check out if the profile is up to date before including it on your resume. If the information from your resume and profile are not correspondent to each other, the effect will be the opposite and you will give the impression that you are not interested in the job. You don’t want that scenario, do you?THIS IS THE BEST WAY TO WRITE SUMMARY SECTION FOR HUMAN RESOURCES CVAs for the Summary section, the name itself already implies that this section represents a mini intro compiled of highlights from your work experience, education, an d skills.So, SUMMARIZE it the best way possible, but avoid writing poetry and descriptive essays.This segment must be precise and concise so that recruiters reading your resume can get a precise picture of who you are. You would ask your candidates the same if you were in recruiter’s position, wouldn’t you?When writing a summary, pay attention to the following:Be precise â€" Your summary should contain information that can be found in the rest of your resume, not something new. Of course, you could explain it in a bit different words, but still saying the same thing.Be reasonable â€" Adjust the intro to sound so to represent yourself the best possible way, but remain reasonable. To put things simply, if there’s no actual work experience or set of skills, you shouldn’t expect to be invited to the job. So, don’t lie, tell the truth, but if you don’t have the necessary qualification, even the best summary in the world won’t get you a job.Be interesting â€" Again, we are n ot inspiring you to write poetry (I mean, you can, but not in your resume), but make sure your CV doesn’t sound boring or the recruiter may fall asleep while reading it. It should consist of honest information but written in a reader-friendly manner.The three “Bes” are essential steps to follow regardless of which job position you are applying for. Rules are the same, and since they are simple, do your best to implement them all.An ideal summary, in terms of length, should consist of two or three sentences where you should point out your skillsets, experience and the place you graduated from. You can also include at least one reason why you are applying for this job.The main point is to catch attention, so you can arrange it as you wish as long as it does the job and fulfills the recommended criteria.The best way to explain is by using a practical example:SummaryHuman Resources Manager with 7+ years of experience assisting with and fulfilling staffing needs and requirements. T hanks to excellent communication and organizational skills, I initiated numerous project which improved the company’s productivity by 30%. Played a crucial role in the successful establishment of several new facilities. RightSummaryExperienced human resources. Communicational, organized. Looking for the job. WrongI’m sure that if you were to receive a resume form the “wrong” candidate, you would eliminate it after reading the first sentence.A dull summary is the fastest way to stray the recruiter’s attention away from your resume to another candidate.The “right” one is a bit longer, but still not too lengthy. Let’s say it’s well-balanced, just enough to give hints about a person.Yes, you can be  the most qualified candidate  for the advertised job, but if you don’t know how to spice things up a bit, the competition will beat you. Luckily we have the secret weapon you need to help you craft the best ever resume for human resources.SOUND LIKE A PRO WITH THESE ULT IMATE TRICKS ON THE EXPERIENCE SECTION FOR HR RESUME  Now that you know how to ace Summary section, the next crucial thing is learning how to arrange the Experience section.This section features key information about your previous experience and shows the recruiter if you are qualified for the job. Your previous experience also gives hints in which way you can contribute to the company you are applying for.If your experience reveals that you were a trustworthy and dedicated employee in previous companies youve worked for and there’s an adequate skill set to support that, you are halfway to getting the job. If you know how to arrange those, you’ve already got it.Jokes aside, but you can witness yourself that sometimes it is necessary to use some tricks and tips which will improve the look of your CV. It is necessary to know which words to use and how to describe things so that they attract the attention of job-givers.Competition can be cruel and merciless for entry-level candidat es because experience usually prevails.But, don’t be discouraged, because there are circumstances when a recruiter needs to choose between two candidates of the same skillset, education, and experience, and even the tiniest detail can make a huge difference. (And we have prepared a collection of such useful details to help you ace the HR CV.)When listing the previous position, add several bullets about how you’ve contributed to the company. Here’s an extra tip for you â€" to boost the chances, use numbers and percentages!They add some convincing tone to your employer giving the impression that you’ve made an impact on your previous job.But, have in mind that not all profession have measurable aspects, so don’t put numbers and percentages just for the sake of putting them, because they will look artificial.Focus on reality, analyze your experience well, and then find the way to articulate it as precisely as possible. Right WrongMany of us have done various jobs before we engaged in the field of our expertise.Even though that also counts as a useful experience, if you are applying for an HR manager in the company, it’s unnecessary to write that you have washed dishes in a restaurant while on the college.That has no importance for the job you are applying for.Even though “the more the better” makes sense on some occasions, this is not the case here. If you haven’t got any particular experience in the field, then it’s better to write that you are an entry-level candidate willing to learn than listing some part-time tasks just to make your CV look well-equipped.ACING THE EDUCATION SECTION IN HUMAN RESOURCES RESUME  When there are two candidates with equal experience and skill set, this section is the one to make the difference between the chosen one and the omitted one.Here are the super tricks to show you how to arrange this section and draw the recruiter’s attention.Education is important b ecause it shows the level of your knowledge and field of your expertise for the beginning.That’s why you need to arrange it well, describing all the details that can be valuable for the job you are applying for.Those include all the qualifications and skills, seminars, essays, workshops, lectures and similar.Again, make sure there’s a balance. Never list things for the sake of enlarging and boosting your CV, if what you plan to write are empty and meaningless words. List only something connected with the position you are applying for.Here’s what you can highlight in the Education section:The college, academy or online course you’ve graduated from.GPA scores if it is very high.Papers youve written, projects youve taken part in and seminars youve visited.Organizations and clubs you’ve joined. Right WrongYou know that HR’s job is a highly-dynamic and very challenging job, which requires constant learning and upgrading. That’s why you need to prove that you are THE RIGHT candidate for the job, to be given the opportunity to showcase your knowledge and skills, and we will show you the best way to achieve so.BEST EVER SKILLS TO INCLUDE IN THE SKILLS SECTION WHEN WRITING RESUME FOR HUMAN RESOURCESAs there are several types of the position of human resources, the skillset may be slightly different from one resume to another.Even though the duties you list may seem ordinary, it’s actually the way you express them that reveals how devoted you are to the job. the differences may be tiny, but to the recruiter, they are very meaningful.So, what you need to do is describe them as less generic as possible. It’s not easy, but just use common sense and you will manage it. The point of listing skills is to show the recruiter how efficient and proactive you are.Focus on the specific d emands for each of these positions.Think of adequate skills typical for the niche and describe them well and precise. HR positions are widely spread, so each field has some particular duties and assignments that require certain qualities.Try not to list mediocre skills, or if you cannot think of something specific, at least try writing the common ones in some original and creative way. Here’s what we mean: Right Wrong Pro TipSide note:If you are a “talented singer with breath-taking voice”, that’s excellent, congrats, but it won’t get you a job, not if you are applying for the HR position. With no intention to hurt your feelings, what we are trying to tell you is that you should only list the skills that are connected with HR profession, not some lovely trivia just because they sound cool.MOST WANTED TIPS AND TRICKS (FROM EXPERTS) FOR CREATING THE BEST HR RESUMELength of your resume â€" We told you, “the more the merrier” is not the case here. HRs haven’t got much time to check out all the CVs, so an optimal length is what will keep you safe from getting eliminated immediately. One page is ideal, two is still okay if there’s so much precious experience you want to mention. More than that can only result in elimination simply because it’s too long.Proofreading â€"Double-check what and how you wrote it all, because grammar errors, typos and similar are simply forbidden in the resume. After all, HR should be detail-oriented, and this is exactly the best way to showcase it. Grammatical errors can damage your credibility, and that’s probably the last thing you want. If you want to have the peace of your mind, send your resume to a proofreader.Reviewing â€"When you complete your resume revise it and, do it once again. Ask for a second opinion to make sure that your resume looks and sounds the right way. Independent opinion is always valuable and can get you a useful insight from some different perspective.Articulate â€" Knowing exactly how to articulate the information makes the difference between resumes (and candidates). Be clear and precise, otherwise, you will end up being misinterpreted. Your HR resume needs to be presentable of you are eager to get that job.Adapting your CV â€" If you have some spare time, prepare several different CVs for various positions. If not, at least try to adjust so that it matches the specific requirements. Different jo b positions require the different set of skills which is why CV should be personalized based on the advertised demands.Bulleting â€"Bullet points make your CV look well-organized and easy to read, which is the fastest way that the potential employer spots you. Don’t hesitate to use them, but try not to transform your resume into a battle of dots.Highlighting â€" This is an excellent emphasize keywords, and it can be combined with bullet points. The same rules apply here, don’t overuse this feature or the effect may be counter-productive. It’s not a sketchbook for coloring it’s a resume, a formal document which should look professional.Font â€"Handwritten-like fonts should be avoided in CVs. Yes, they are pretty and stylish, but unfortunately can be tricky to read, which is why Cambria, Helvetica, Calibri, Times New Roman, and similar are the best and the safest choice. They are neutral and are easy to read.Formatting â€" Have both physical and digital copy of your resume. In addition to this, provide a CV in different formats such as PDF and TXT because you never know which format does the recruiter prefer.E-Mail â€" Back then it was personally the boss using the phone to call the candidates to come to an interview but nowadays E-Mail serves for the purpose. Check it regularly so not to miss the chance or invitation to an interview.Resume template â€" Finally, the best tool to accommodate all the information is a handy and convenient template. Just like the one we have. Give it a try and you will be surprised how practical it is. You can add any section you want, or miss it, it’s entirely up to you.CONCLUSIONWe sincerely hope you liked our thorough guide on how to write a resume for human resources. With these steps, you stand pretty great chances to get the desired job.You have learned how to list your skillset, education, and experience the right way and now you know which are the points to stress out in each of the sections. So, wait no more, get down to the job and create the best HR CV there is.Once again, our  resume template builder  is here to make your journey easier, so feel free to give it a chance and start writing your CV by implementing all that we’ve talked here about today.Good luck in finding and getting your dream job! Create your own resume

Analysis Of Grace Paley s Life And Experiences Of Men And...

The author, Grace Paley, constructs short stories that illustrate the lives and experiences of men and women living in New York City. This individual account captures the experiences of two Jewish immigrants in the community where she was raised. â€Å"Anxiety† has a protagonist character that shows apprehension about the probable destruction of the world. She confronts people that roam the street to warn them about the danger they face and how to protect society. The panicky narrator, with anxiety, tries to conserve society, therefore she alerts strangers of their wrongdoings, questions their actions, and gives them advice. The narrator’s anxiety arises against the two men for the actions they display to their children; which is our future generation. The lady and the two fathers have distinct views on how the children should be treated. One father places his daughter from his shoulders to the ground roughly after she makes him angry. â€Å"Let’s not go too far, said the young father. We could get depressed. She WAS jumping around on my poor back and hollering Oink, oink† the father pleaded with the aged lady (Paley 833). Her concern is the father should not roughly place his child upon the ground like he did, but the fathers have a diverse assumption on it. In the father’s eyes, his actions were acceptable for the actions of his daughter’s movements on his shoulders. The father felt his actions would prevent the daughter from demonstrating behavior like that anymore. The lady

The Bizarre Secret of List of Illustration Essay Topics

The Bizarre Secret of List of Illustration Essay Topics The Characteristics of List of Illustration Essay Topics For instance, you might find there are 3 sub-topics under the very first primary topic that you desire to discuss, which means you will create sub-headings for them. Anyway, there you're able to find only great examples of the topic. The important point to remember about business essays is they need to present content that's related to the general subject, and your arguments are supported by underlying facts, references and examples. Top of such a given below supplied in the list www introductionwhen writing tips, and a good deal of ideas worth a fantastic essay compucenter coillustration essay is well worth living even when you're asked by his very first example ideas. The Chronicles of List of Illustration Essay Topics At that time, you can begin writing full length practice essays. Instead, a writer can always do a little bit of planning to be able to develop an essay. On-line illustration is the usage of examples and college students. Terrific list has some inspiration you're able to provide help. Illustration essays reflect a man or woman s standpoint, which is supported by concrete and intriguing evidence. Abhor illustration is offering a process essay is basically a range of tasks. To start with, introduce the procedure and its significance with background details. You should back up your viewpoint with well-researched facts and data too. What List of Illustration Essay Topics Is - and What it Is Not In some instances, the college will offer an essay topic for you. It's therefore important to cautiously consider different college essay topics. There are a lot of good topics for illustration essays to select from. Following are a few of the suggested sociology essay topic for those students that are unable to choose a great topic for their assignment. Getting the Best List of Illustration Essay Topics You have to recor d your research in a means that produces essay writing less difficult for you. When searching for help writing an essay it's important to remain honest and prevent plagiarism. Our example essay may also help you to understand how to use various style of writing. There are lots of essay writing services that think they're the very best, and therefore don't be cheated and check the authentic collection of the very best. Now you'll have a total of 400 questions you're able to answer in your articles. You will discover that several of the topics can be adapted to suit almost any sort of writing assignment. You have to properly plan out the composition that you're going to be writing on, and gather all of the details that you will need pertaining to the subject you'd like to discuss before starting the writing process. Between the list of these article and price range. New Step by Step Roadmap for List of Illustration Essay Topics The majority of the folks have a tendency to run away from politics and thus the politics essays also, therefore it is quite important to grab the eye of the readers till the conclusion of the essay and that would be much difficult I know. If you've got a chance to interview those who are more experienced in the subject of your essay than you, you ought to take your opportunity to speak to them about it. The college essay is among the most crucial elements of your college application. Application essays about challenges reveal how you respond to difficulty to folks who are quite interested in how you'll take care of the subsequent four years by yourself. Illustration essays are written in order to spell out study subjects and offer interesting and picturesque descriptions. The introduction is just one of the essential components of the essay, as it creates the very first impression required to keep the interest over the class of the essay. Powerful illustration essay purpose is to introduce the usage of examples and intrigui ng evidence. Inspiration to make your own advertising or media argumentative essay topics isn't tough to discover. When you start writing your essay you'll have all info you should make accurate direct quotations. Hence, if you would like to balance your academic and family pressure side-by-side, you can just secure absolutely free essay samples so you may have a simple idea of writing proper essays. Powerful illustration essay topic through the usage of examples writing somebody s point of examples. So you like to draw, let us show you exactly what comes next. It's important to select debatable argumentative essay topics as you need opposing points you could counter to your own points. The Chronicles of List of Illustration Essay Topics The simplest approach to influence the form of an essay is to realize the writer's point of view. The first thing you have to do is to make a list of at least 20 unique things that pertain to something on your internet website. In reality, it doesn't ta ke quite a while for a person to create an intriguing option. Ultimately, write about what you desire. The very first thing that you want to do is analyze the essay question. If you wish to succeed, the very first thing you are to do is to select the appropriate topic for your essay. If you're stuck on the best way to compose an example essay, you can stick to a few easy measures to dig yourself out of the rut and compose an example essay that you are able to be pleased with. Bridget's essay is extremely strong, but there continue to be a couple little things that could be made better. Keep in mind your essay shouldn't be disappointing at any point. When you are finished, proofread your essay and refine it, if necessary. The essay offers you a chance to reveal how effectively you are able to read and comprehend a passage and compose an essay analyzing the passage. Interview essays are written dependent on an interview, performed by the author. The Hidden Gem of List of Illustration Essay Topics Don't forget your essay isn't a research paper, and thus do not cover the top with documentation. You may likewise do the essays provided in the very first section of each one of the tests in the Official Study Guide. Learn more about the way the essay is scored. Example essays concentrate on one major idea that you prove with different specific, convincing examples.

Marketing Opportunities Free Essays

Company Profile BBQfun is one of Queensland’s specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle itmes to Queensland consumers since 2009. BBQfun’s product range is primarily focussed on barbeques and outdoor lifestyle products, incorporating both local and important goods. We will write a custom essay sample on Marketing Opportunities or any similar topic only for you Order Now BBQfun operates two store in Queensland, one in Brisbane and one at the Gold Coast. BBQfun provides to customer great value products, excellent customer service, continuously improvement and innovation and is trusted by more than 10,000 customers in Queensland. Situation analysis The retail market changed over the last few years, it became more competitive than ever before. Therefore consumer buying patters changed as well. BBQfun increased they market share until 2010 steadily to $10m. Since 2010, sales dropped dramatically because of changes in the retail market, technology and changed consumer behavior. BBQfun has moderate pricing, extensive and high-quality product range, excellent customer service and offer three year product guarantees as only one in the market. BBQfun has identify the basic market need is for quality, fashionable and unique outdoor lifestyle items. Market characteristics Queensland has a population growth of 5% (2. 5% in 2012 ABS) annual. New homes buyer and renovated houses growing steadily from a base of 50,000 per year. Unfortunately the low unemployment rate of 4,7% grow to 5. 4% in 2012 in Queensland. Therefore Queensland has now the second highest rate in Australia. BBQfun is targeting the geographic area of Brisbane with a total population of 2m people and also the direct area with a radius of 30km around the store. The aimed total targeted population is estimated at 450,000 people. Typical customer are males and females, age between 20 and 50 years. Amongst them is a high number of young professionals who working in the CBD of Brisbane and having completed under-graduated or post-graduated studies. The average disposable income is over $70k. Market needs BBQfun has identify the basic market need is for quality, fashionable and unique outdoor lifestlye items. Customer requirements Consumers like to have a wide range of different products and options. The store should be easily access-able with a minimal inconvenience for the customer. BBQfun has a great reputation for customer service which is always valued by consumers within this market. Consumer asking for price transparency to compare with competitors and payment plans. Products with warranty increasing consumer popularity. Market trends The trends in the market leads to quality, uniqueness and wider selection. Consumers who are in search for high quality items learn to appreciate value over price. Consumers like to have a vast selection or high diversity of products with varying price ranges. They are also looking for specialistic products which stand-out from the mass-productive crowd. Market Growth In 2009 the national outdoor lifestyle market reached 3 million dollars with an estimated growth of at least 6% over the next few years. Research demonstrates that consumers will be having a greater disposable income within the mere future with the assumption that on average two persons will be living under the same household. The economic forecast also states that interest rates will stay steady and will have no effect on disposable income. There is also an increasing popularity of T. V lifestyle programs which provides free-marketing to BBQfun. The market trend also shows that consumers are interested in high quality imports that remain affordable. Market Competition There are three major existing national competitors: The Yard, BBQ’s R Us and Outdoorz. The Yard is only become a threat to BBQfun if the business decision to enter the e-commerce market. Advantageously, The Yard does not trade in Queensland and currently has no marketing promotional actions. All of their products are good quality, Australian-made but highly priced. BBQ’s R Us is definitely a threat competitor who has a broad range of outdoor lifestyle products. Their main focus is on cheap imports and on already established markets. They have a strong replacement segment which is highly valued by consumers. However, their trading is mainly based in Adelaide and Melbourne which assist our market-share in Brisbane. BBQ’s R US are considering on entering the e-commerce market. Outdoorz has Australian-made outdoor lifestyle product with good value prices making them highly competitive to BBQfun. They have a few stores situated in every major city and the quality of their products range from low to medium. Alike BBQ’s R Us, Outdoorz has a strong focus on their replacement segment. They are gaining market strength in Brisbane and have a large advertising budget. If Outdoorz considers e-commerce marketing strategies, they will become a major threat out of the three. BBQfun’s local competition are mainly independent retailers. Our local competitors have products ranges that varied according to the owner’s preferences. They mostly sell Australian manufactured goods with an average item sale of $250/piece. All these independent retailers have a market share of 48% and a growing rate of 8% per year. Situation analysis summary BBQfun trades on a highly competitive growing market. Competitors fighting hard for every single market share. BBQfun is in a fortune situation to enter a niche market with only a few competitors and has also great potential to expand national wide. BBQfun has created an outdoor lifestyle range which is differentiated and superior to competitors. They offering a high quality range of products which costumer can see and test in stores. BBQfun offered to customer some great deals such as flexible payment plans, three year guarantee which is unique in the market, broadest range of products in the market, expert and friendly customer service and the most remarkable services that are better than anybody else. The marketing strategy will show how BBQfun can take advantage of this situation and increase significant they market share. Marketing strategy The advertising budget is $180k for the year 2012. The marketing campaign will mainly focus on print advertising such as magazines, direct mails and local newspaper. It is also consider a radio advertisement. Previous years showing a high increase of sales after publishing articles in the BrisNews magazine. That will be consider as the most successful strategy. The aim of the marketing strategy is to increase the loyalty customer from 10,000 to 16,000 and to establish a brand recognising in Queensland so that two out three people recognise BBQfun. BBQfun like to increase they growth rate at at least 10% within the next year and continuously growing the gross profit margin. Target market The target market is divided in three segments: new builds, renovations and replacements. A customer survey shows that BBQfun most loyal costumers are new builds. These group present 30% out of all costumers. All three segments groups are willing to buy online and pay for delivery. New builds are service, quality and price focus as well as loving to buy Australian made. They are loyal reader of the BrisNews magazine. Renovator usually living in other parts of the country and for them is service and quality the more important than price. Those consumer are loyal to print and online version of the Aspire Outdoor magazine. Replacement costumer are different. they love to support australian jobs and looking for good quality as well. Costumer service is not so important than price. These group are reader from BrisNews magazine as well. Marketing mix BBQfun pricing strategy is comparable prices for comparable quality. The value and quality are more important than the price but this will be backed up with a three year guarantee. BBQfun has two stores in Queensland which can be easily access and has large car parking arrangements. The most successful campaign will be ads and insert in the BrisNews, this along will reach 40% of loyal costumer, as well as informal articles and reviews. In-store promotion will take place and competitions with prizes to exotic destinations. BBQfun philosophy is ‘customer is king’ whatever needs to be done to make the customer happy must occur. This creates a loyal costumer base and those costumer are happy to recommend BBQfun to friends. Marketing strategy summary The aim is to build such a good reputation and brand awareness that BBQfun will be position as the premier outdoor lifestyle store in Queensland within five years. The marketing strategy to reach that aim is to first create customer awareness regarding their services offered, develop that customer base and building costumer loyalty and referrals. The message BBQfun will communicate is that BBQfun offers the widest, most exotic, easy access outdoor lifestyle products in Brisbane. Marketing methods: direct mail, ads and inserts in BrisNew magazine and flyers in the letterbox. The marketing mix will send messages to consumers about the excellent high quality products with a three year guaranty which is unique. It’s necessary to let consumer know the stores are easily accessible and there are lots of car parking available. This will happen through ads, inserts and article in BrisNews magazine, following the BBQfun philosophy ‘customer is king’. Potential new markets Export markets One of the first questions is to ask which country or countries do BBQfun export to first? Should BBQfun start with the USA, being the largest of the English speaking, common law based countries? Or perhaps the UK, because BBQfun is familiar with the culture and the customer? Or maybe BBQfun should capitalise on the Chinese opportunity, because it’s the highest growth market? The selection of BBQfun’s first export market needs to be based on a well crafted pre-export plan and a carefully developed set of criteria. It needs to include a delicate balance surveying multiple initial market opportunities against BBQfun current level of resources, experience, and desired short and long-term business goals. Only then can BBQfun commence the culling process that enhance the business into the handful of optimal markets BBQfun can consider initially exporting to. No company can expected to ace their first attempt in exporting to a new market. Consequences of  failing in a market can be damaging both short-term and long-term. Short-term consequences are better known, such as the waste of resources and time, opportunity cost, and cash-flow. In particular, is the flow-on damage these consequences can cause to your domestic business in the form of distraction and cash drain, and the general apathy that can then develop towards establishing new export markets going forward. But it is the long-term consequences that are lesser known and under appreciated, in particular for companies who are trying to build a sustainable and valuable brand or reputation, with the view to selling their brand or company down the line. One is the penalty in valuation BBQfun may incur when the time comes to  sell your brand or services. Large acquirers, in particular multinationals who have a presence in several of your target export markets, may not pay BBQfun the same value for an unsuccessful export market that they may pay you for your booming domestic one. The following are just some of the benefits of exporting: depending upon BBQfun export strategy BBQfun may have access to overseas capital to fund your business growth in addition to the benefits of greater volume exporting to the ‘other’ hemisphere can greatly assist to smooth out the normal peaks and troughs of supplying the domestic market there maybe ‘residual markets’ overseas for products and services that are in decline in the domestic market The mere process of overcoming the numerous hurdles of exporting can sharpen BBQfun’s commercial acumen and improve your business sustainability. Maximise exporting benefits BBQfun domestic business operations can also derive significant benefit from developing overseas markets as follow: Exposing BBQfun products/services to overseas competition forces BBQfun to compare they product offering and in so doing BBQfun may enhance they product or service to be more competitive. This can assist BBQfun competitive edge in their domestic market by either increasing market-share or improving margin—or in preventing overseas competitors competing in their market. As BBQfun’s product may need to be enhanced to market overseas—so may they marketing message and materials. Different markets require information presented in different ways (in addition to using new languages). The information gained this way can provide a reach stream of innovative introductions into BBQfun’s domestic market. To successfully access export markets may require changes to internal systems and processes—all of which can/should be used to enhance service delivery in the domestic market. Typically expanding into export markets requires bringing additional skills into the business and this can be achieved through training, hiring qualifies staff or outsourcing support. Is BBQfun export ready? Notwithstanding the above developing overseas markets is not for the fainthearted—penetrating new markets with different languages, cultures and currencies requires time, skills, concerted effort and cash (working capital). If done incorrectly chasing export markets can potentially negatively impact the domestic business. The first step is to evaluate your readiness for export. To address this question you must answer the questions: Does BBQfun has or can get access to appropriate skills? Does BBQfun has the capacity now (product or service delivery) to service export markets? Is that capacity scalable, what are the limitations? Will developing export markets draw resources, skills, money and capacity? Typically export markets involve a longer payment cycle and a reduced margin plus volumes can be significant. Can BBQfun fund this additional working capital or can it source the appropriate funds? Has BBQfun researched target markets in depth and been able to identify how the value proposition of they product or service differs from local and other international competition? BBQfun has great potential to expand to foreign markets. Marketing opportunities Business development strategies seek to match marketing opportunities to the organisation’s resources (what it can do) and its objectives (what management wants to do). It is useful to have a framework for thinking about the broad kinds of marketing opportunities we seek to find. The Ansoff’s model is one of the best tools for organisations to develop market and product expansion strategies. [pic] All organisations must find new attractive marketing opportunities to grow. But the challenge lies in determining which marketing opportunity offers the most long-term success. Marketing mix Product New products have been introduced and some discontinued. BBQfun offered australian made and imported products with the focus of australian made. This is a positive balances on current demands of customer. This means customers getting a wider range of different products and they can decide on quality and price. Price Price is an important part of a retail marketing mix. If BBQfun’s customers cannot afford the products, they are unlikely to frequent your store. Most of the products in BBQfun’s store should be in a comfortable range for their target audience base. To get this information, BBQfun will need to perform an audience analysis to get an idea of median income and spending power. To create a sense of desire and to give an option for a splurge, BBQfun can also sell some itmes that are priced just out of your target customer’s normal price range. Place In retail, the design of the store and the way BBQfun present their products is an important part of the marketing mix. The display should fit BBQfun image so that customers encounter a cohesive experience. In a high-end retailer, products are often placed father apart to create a sense of scarcity and exclusivity; in a computer store, display models are set at waist height to allow testing. Placement can help bring certain products to attention and promote itmes BBQfun want to sell more of. Promotion Promotion is the most recognisable part of the marketing mix. It involves all of the marketing activities BBQfun does to let their customers know about the products they offer. For a retail outlet, BBQfun might advertise in newspapers and on the radio, start a social marketing campaign, use marketing emails, hand out flyers or plan grand-opening events. BBQfun promotional campaigns should be targeted to they customer base. Choose publications that they read, stations they listen to or watch, and copy or graphic design that will resonate with them. ecommerce Australia’s bricks and mortar retailers have been doing it tough of late. But then, it is getting hard to remember a time when they weren’t. But while news reports are filled with stories of companies such as Borders, Blockbuster and Premier Retail closing stores, many of Australia’s online retailers are going from strength to strength. But with competitors just a click away, they also know that staying ahead of the game in online retail is a never-ending race. Different research showed that three quarters of Australia’s online retailers planned to increase their investment in technology in the following year, spending more on core systems, mobile solutions, back office integration, and multi-channel retail strategies. Which ultimately should benefit consumers in terms of range and service. Business-to-Business marketing B2B marketing is about meeting the needs of other businesses, though ultimately the demand for the products made by these businesses is likely to be driven by consumers in their homes. Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to keep those companies operating. The biggest differences between business-to-business and business-to-consumer marketing are the types of goods and services being marketed and the types of entities the goods and services are being to marketed to. B2B marketers promote goods and services that will help other companies run. Some of the things businesses produce for other businesses include equipment, components, raw material, processing services and supplies. In addition, because B2B marketers target only other companies, they have a significantly more targeted market than business-to-consumer marketers. Even when marketing very specific products for a fairly small subset of individuals, the latter type of marketer has a far larger audience than the former. Many B2B marketing is driven by costumer demand. If there are no consumer to purchase a product, there is no reason for a business to exist in order to make it. If that business does not exist, it will obviously not need the products and services offered by another business. Also, the goals of businesses and consumers are often the same. When choosing a company for goods and services, most consumers and businesses will make a decision based upon price, quality, delivery time and their history with the business. Other considerations might be the availability of the product or service and the quality of customer service if something goes wrong. B2B marketing is currently one of the fastest-growing areas of marketing. As technology brings more businesses together, companies are beginning to court each other far more aggressively. And as technology makes the world a smaller place, it becomes more important for marketing and sales professionals to understand and implement the principles of B2B marketing. Direct marketing Direct marketing is a channel-agnostic form of advertising that allows businesses to communicate straight to the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are: Marketing messages are addressed directly to the customer. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses. Direct marketing seeks to drive a specific â€Å"call to action. † For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website. Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium. Direct marketing is practiced by businesses of all sizes. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organisation’s bottom line. Direct marketing is attractive to many marketers because its positive results can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the ‘response rate’ and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a customer. Marketing opportunities summary and recommendations Direct marketing campaign Because of a limited marketing budget it is recommended to continue the already successful direct marketing campaign. BBQfun can prove a dramatic increase of sales immediately after articles in BrisNews were published. BBQfun might think about to do the same for the Gold Coast store surrounding area. It is also important to continue with targeting the locals living around the stores with direct mail, flyers and local advertising. The advantages for BBQfun using direct marketing are clear: Direct measurement of success: sending 1000 mails, response is 200 = 20% direct response, sending emails, BBQfun can monitor open rates and click rates. BBQfun can use this through offering specials to consumer. Measuring results by product line, use historical data. If BBQfun usually sell 1,000 units of a particular product a month, and during the campaign response period they sell 1,050, BBQfun has an indication of effectiveness. (When using historical data, be sure to take seasonal variations in sales activity into consideration. ) Specific targeting: directly sending information to individuals, BBQfun can specifically target the demographic they wish to reach. This can enhance response rates as the information is relevant to BBQfun. This also gives BBQfun the opportunity to personalise each interaction, such as addressing emails with the name of the customer or individual. Cheap and quick production: depending on which form of direct marketing you select to use, it is generally cheap and quick to produce. Email campaigns, for example, have little cost, do not take much time to create and are delivered to people’s inboxes instantaneously. Potential to build list of potential or existing customers: if BBQfun regularly engage with potential or existing customers, they can build a database of contacts for future use. This makes targeting even easier for future marketing campaigns, giving BBQfun a pool of prospects to market to. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e. g. , 1,000) and dividing it by the number of responses (people visiting the unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. e-commerce campaign We are living in the Information age. Internet has changed our lives and these changes are irreversible. The more people get on to internet and search for information, the more opportunities begin to develop for e commerce. There is no choice for BBQfun but to get on to the e-commerce way. Advantages of e-commerce: Internet being a world wide web, opens up the world as a market to the businesses. Businesses can reach out to millions of customers in an instant which is not possible in any conventional mode of marketing. One of the most significant advantages that e- commerce offers is the cost. The cost of marketing online across the globe is minuscule when compared to the actual cost of marketing in the conventional ways. The cost per transaction works out to be very cheap. E-commerce promotes paperless offices and processes thus contributing to savings in terms of resources too. And also looking at e-commerce from a marketing perspective brings the product or the service closer to the customer. It enables the customer to view, read, download and experience the product. The other significant difference from conventional marketing is that the online marketing enables the marketing company to customise its sales pitch or product offering to the customer. As against the conventional modes which target consumers and markets at large, with internet marketing and E Commerce it is possible to target every single individual making it more personalised and customised offer. Ways BBQfun can measure the success of they e-commerce site: Number of orders processed through the site: this is an simple metric to measure on a weekly or monthly basis. Plot the results on a graph and it is easy to see how orders flow through the site and how quickly they e-commerce presence is growing. Number of customers using the site: measuring how many people have registered to use or are using an e-commerce site demonstrates adoption of the channel and the credibility and usability of a site. This metric is a critical e-commerce measure for a brand new site or for a company expanding into the world of e-commerce for the first time. Average cart total: analyzing the average cart totals and whether the totals are trending up or down will help BBQfun qualify the success of their site merchandising and promotional efforts. When average cart totals spike, BBQfun can figure out why so that you can repeat a successful promotion in the future. Cart abandonment rate: the number of carts that are abandoned on the site is a clear indicator of how the site is performing. Taking a closer look at exactly when customers bail out will tell BBQfun where the problem is and keeping tabs on abandonment rate will help BBQfun fix issues before they become major problems. Percentage of total revenue: when looking at the total revenue, what percentage is attributed to e-commerce? Measuring this percentage periodically will give BBQfun a sense of they overall adoption rate and the success of the site. These and many more advantages make obvious BBQfun sense for to market their products and services online. Both marketing strategies will increase the sales figures and the market share, grow the business, strength the reputation of BBQfun and give BBQfun the opportunity to expand to national and international markets as well and everything with a low budget. Sales prediction Least squares method Year |Sales (y) |Coded time (x) |XY |X2 | |2012 |11,000,000 |1 |11,000,000 |1 | |2013 |12,000,000 |2 |24,000,000 |4 | |2014 |15,000,000 |3 |45,000,000 |9 | |2015 | | | | | |Total ? |38,000,000 |6 |80,000,000 |14 | |Mean xy |12,666,667 |3 | |4. 67 | | b = 80,000,000 – ( 3 x 3 x 12,666,667 ) = ( 80,000,000 – 114,000,003 ) 14 – ( 3 x 4. 67 ) = (14 – 14. 01 ) b = – 34,000,003 – 0. 01 b = 3,400,000,300 a = 12,666,667 – ( 3,400,000,300 x 3 ) = 12,666,667 – 10,200,000,900 = – 10,187,334,233 y = a + bx Sales prediction for 2015 is $ Apply marketing opportunities to BBQfun E-commerce marketing Entering the e-commerce market is essential because of the change with technological advancements where most organisations and businesses are deciding to follow the trend. E-commerce marketing will help expand BBQfun to sell products internationally and nationally and make new markets and target audience s discoverable. This will result in financial growth with new sales and consumers. BBQfun already has existing storage places therefore are logistically prepared to enter the e-commerce market. BBQfun stock regulations could be managed in the future in respect to sales and marketing research. E-commerce strategies will help with discovering new markets and new target audiences. There are no real costs involved where delivery can be paid for and managed by the company. However, website design, management and IT solutions will have some cost. The website design will need to incorporate yellow colours or bright summer-time themes. Yellow itself is a neutral colour that will appeal to both our male and female consumers. The website needs to be written concisely and in easy terms. After successfully applying e-commerce marketing strategies the next step is to cover B2B marketing in order to achieve brand recognition and increase sales. B2B and e-commerce marketing strategies both align with BBQfun’s business strategies and therefore assist the company in reaching aims. Direct marketing BBQfun already has implemented a direct market strategies through direct mail and local adversing in the BrisNews magazine. Most successful campaign was getting articles written in the BrisNews magazine where BBQfun experienced immediate sales after the articles were published. BBQfun should build on this strategy further by trying to get more publications with popular outdoor lifestyle related magazines in printed and online formats. Where these publications need to be highly tailored to the target audience. Expansion in the direct mailing program to a national level will expand the business further and increase customer loyalty and reputation. There is low cost involvement in expanding the direct marketing segment where distribution, flyer/advertisement design and article placements will increase subtly. All flyers, mail and online material will need to aligned with the corporate design. The corporate design apparent in direct mailing will present a young, refreshing, exotic lifestyle to appeals to our target audience. All suggested strategies applied to BBQfun will lead the company to be a strong/healthy growing business and national and international recognized. How to cite Marketing Opportunities, Papers

Regulation And Reform Of Euthanasia Essays - Euthanasia,

Regulation And Reform Of Euthanasia Regulation and Reform of Euthanasia Throughout the twentieth century, major scientific and medical advances have greatly enhanced the life expectancy of the average person. However, there are many instances where doctors can preserve life artificially. In these cases, where the patient suffers from a terminal disease or remains in a persistent vegetative state (PVS), the question becomes whether to prolong their life even though it may consist of pain and suffering. One of the landmark cases that involve euthanasia is that of Karen Ann Quinlan. Quinlan, a twenty-one year old New Jersey resident, overdosed on pills and alcohol in 1975. She was rushed to the hospital where her physical condition gradually deteriorated to a vegetative state. The doctors determined she had no chance of recovery. Karen's parents requested she be removed from the respirator. The hospital denied their request. The Quinlans then directed their request to the court. The superior court denied their request. They took their request to the new Jersey Supreme court where the decision was reversed. Karen was removed from the respirator. To everyone's surprise, Karen began breathing on her own and was transferred to a nursing home, where she remained in a coma, fed through tubes, until she died in July 1985, ten years later (Humphry and Wickett, 108). The Quinlan case brought to the forefront patients' desire to die a proud, quiet death and the complications caused by the advancement of medical technology to prolong life. Individuals should have the right to die with dignity in the event of a terminal illness if he or she wants to. Those who oppose legalizing euthanasia and assisted suicide say that this could lead to voluntary killing of the aged and infirm. I agree that there may be danger of abuse of euthanasia; therefore, I support passing legislation that monitors and regulates physician assisted suicide. In order to clarify my position, I will first distinguish between passive and active euthanasia and their implications. In addition, I will examine the legal issues behind the Quinlan case and other similar cases. Finally, I will propose the argument that with proper legislation, physician assisted suicide is often a more favorable alternative to allowing patients to suffer needlessly. O. Ruth Russell defines active or positive euthanasia as a positive merciful act taken deliberately to end futile suffering or a meaningless existence...where death is induced either by direct action to terminate life or by indirect action such as in giving drugs in amounts that will clearly hasten death (19). Active euthanasia is illegal in most states. Passive or negative euthanasia means discontinuing or desisting from the use of extraordinary life-sustaining measures or heroic efforts to prolong life in hopeless cases when such prolongation seems an unwarranted extension of either suffering or unconsciousness (Russell, 20). There are several different views associated with active and passive euthanasia. While some doctors and patients may accept passive euthanasia, many reject active euthanasia. Robert G. Twycross strongly disagrees with the practice of euthanasia, especially active euthanasia in Where There Is Hope, There Is Life: A View From the Hospice. Twycross uses cancer patients as an example and asserts that often patients opt for euthanasia because initially they do not feel the relieves of medication being and their pain is used as a channel of mental anguish (162). Therefore, unable to stand the intolerable pain, patients feel that euthanasia is the best way out. However, Twycross argues that compared with patients and physically fit people, doctors have been noted to express a greater fear of death, more rejection of personnel death and significantly more negative death imagery (159). Twycross' argument adds a whole new dimension to the euthanasia argument. If in fact doctors are reluctant t o accept euthanasia in their practice, they may discourage their patients from opting for it. Several complications arise at this point. Even if euthanasia is legalized, will doctors accept the new treatment and will patients be able to go to any doctor before worrying about whether or not the doctor will accept euthanasia when the time comes? The doctor-patient relationship and the ethical connotations of euthanasia are really important to my argument too. Dr. Malcolm C. Todd, president-elect of the American Medical